The flagship beauty store, Third Ray Beauty, will open its first store in Australia this year.
The beauty store will be located in a refurbished shopping centre in Bendigo, with the store’s first product to be launched this week.
Third Ray’s beauty brand is based in Bendigoes north-west suburb of Blacktown, with a total of five stores across the state, according to its website.
“We’ve been building our brand for over a decade, so it’s only natural that we would be excited to be opening a store in Bendige,” Third Ray General Manager Peter Hynes said.
“The beauty industry has always been a strong, diverse and diverse industry.
It’s something that has been very important to our business and the brand is about to grow further in this state.”
The first product from Third Ray, a line of skin-care products, is scheduled to be released on Thursday.
Read moreAbout the third ray: The store has been designed to be the first destination for the brand’s range of products, with customers expected to be able to choose from a range of skincare, facial, haircare and body products.